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Side Hustle Summit Cost: What You'll Actually Pay (And What They'll Ask You To)
Two different questions hide inside "how much does the Side Hustle Summit cost": what a ticket costs, and what the event will try to sell you once you're inside. Most pages only answer the first. Here are both.
Ticket price: confirmed — free, with no paid tier at all
The official event page settled this on August 9: attendance is 100% free — "no paid tickets, no upsell to attend", and no card required at registration. That's a break from the hosts' usual two-tier pattern (free general admission plus a $37–$97 VIP upgrade); this time there's nothing to buy at the door:
| Tier | Price | What it includes |
|---|---|---|
| General admission (everyone) | Free — confirmed | All five live sessions (Sept 6–9 and 13, 1 PM ET) plus replays within 24 hours of each session |
| VIP / paid ticket tier | None offered | — the official page states there is no paid ticket and no upsell to attend |
If you see a page claiming to sell tickets, treat it as unofficial; see the warning on the registration section.
The real economics: the $1,995 program
The summit is a launch event. The event's own partner documentation lays out the funnel that affiliates are paid on:
- Core offer: $1,995. The main program, pitched during the live training week. Contents unannounced as of July 2026.
- Companion offer: $995. A secondary one-time offer alongside the core program.
- Two $25 upsells in the checkout path.
Affiliates earn up to $1,032 per full-funnel customer. That's not a criticism, it's the standard economics of every major launch event, but it tells you exactly how much persuasion architecture will be aimed at you between September 6 and 13.
How to not overpay
- Attend free first. The live training will carry most of the educational value. Judge the paid program only after you've seen the actual curriculum.
- Ignore the countdown clock when deciding. Brunson-format offers historically return in some form (encore windows, later cohorts, evergreen versions). Scarcity is real for bonuses, rarely for the core education.
- Check the refund terms before buying. We'll publish the exact refund policy on this page when the offer goes live.
- Do the arithmetic. $1,995 is a real investment. If your side hustle budget is under $3,000 total, spending two-thirds of it on a course before you've earned anything is the classic mistake both hosts would tell you to avoid.
Still deciding whether the event is worth your week at all? Our full Side Hustle Summit review covers the format, the pros and cons, and who shouldn't attend.