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Side Hustle Summit 2026: Dates, Schedule & Registration
Short answer: the Side Hustle Summit runs September 6–13, 2026 — five live sessions over eight days, on Sept 6, 7, 8, 9 and 13, each at 1 PM Eastern. It's fully virtual and free to attend. Here's the whole timeline, episode by episode.
The five sessions, episode by episode
The official event page now lists the full lineup: five roughly one-hour episodes, every one live at 1 PM Eastern. Note the gap — after four straight days (Sept 6–9), the finale jumps to Sept 13.
| Date (2026) | Episode | What it covers |
|---|---|---|
| September 6 | Ep. 1 — The Best Side Hustle To Start in 2026 | The AI side hustle model they'll build all week, and why it works without showing your face or having experience |
| September 7 | Ep. 2 — How To Build Your First Side Hustle With AI | Setting AI up to handle the technical and repetitive work so the hustle runs semi-passively |
| September 8 | Ep. 3 — The Untapped Digital Goldmine | Where beginners are landing their first sales in days — without ads, a following, or being publicly visible |
| September 9 | Ep. 4 — Russell Brunson: The Billion-Dollar Mentor | Russell's session — the frameworks separating people who succeed from people who stay stuck |
| September 13 | Ep. 5 — Building Your Side Hustle LIVE | Finale: a complete AI-powered side hustle built from scratch on camera, for you to follow along and copy |
The full timeline
| Date (2026) | What happens | Status |
|---|---|---|
| August 17 | Registration opens and public promotion begins (moved from Aug 9–10) | Confirmed — official program announcement, Aug 7 |
| September 6 | Event opens with Episode 1 at 1 PM Eastern | Confirmed |
| September 6–9 | Episodes 1–4, daily at 1 PM Eastern, with Russell Brunson & Iman Gadzhi | Confirmed |
| September 10–12 | Gap days — catch up on replays (each session's replay is up within 24 hours) | Confirmed |
| September 13 | Episode 5 live build finale; event window closes | Confirmed |
Guest speakers
The official event page confirms three guest speakers appearing during the week alongside the hosts: Myron Golden (Two Comma Club X winner, author of From the Trash Man to the Cash Man), Eileen Wilder (sales coach who's done $1M+ in a single day, twice) and Eric Thomas (motivational speaker to NBA and NFL teams and Fortune 500 companies). Their exact session slots haven't been published. Profiles are on the hosts page.
Session times
Confirmed: every session runs live at 1 PM US Eastern, roughly one hour each. That's 10 AM Pacific, 6 PM in the UK, 7 PM in Central Europe, and 10:30 PM in India. If you can't make it live, replays go up within 24 hours of each session — the replays page has the details.
How to register
Registration is not open yet. Promotion starts August 17, 2026. When the official registration page goes live, this page will link to it directly. Until then, be careful: in the weeks before any Brunson launch, lookalike pages appear promising early access. If a page asks for payment to "reserve" a general-admission seat before August 17, it isn't official.
While you wait, the useful reading is our honest preview review (what the week is designed to do), the host profiles, and the cost page (what's actually sold during the event).